Privacy Policy

What exactly is a privacy policy? It’s where you can find out how we use, store and protect your data – be it your name, your address, your telephone number, your email, or anything else you might tell us about yourself.

It’s also where you can find out about your privacy rights – the things you can ask us to do with your information.

We’ve tried to keep it as short and free from technical jargon as much as possible and we’ve split it up into sections so it is much easier for you to digest and jump to the area you are most interested in.

What are you looking for?

Need to knows
Who we are
The data we collect about you
How we collect it
What we use it for
Who we’ll share it with (and why)
How we keep your data safe
How long we’ll hold on to it for
Our recruitment privacy policy
Your legal rights

Need to knows

We’ll go into more detail about what we use your data for below, but the first thing we want you to know is that we only collect data because we have to – so we know where to send your order, for example, or because it will help us improve – such as how you use our website – to look at what is and isn’t working.

We will never use your data to sell it on to someone else, it will only ever be used legally!!

This is our main privacy policy, which applies whether you decide to buy something or are just visiting our website. But we also have another privacy policy on the data we collect if you’re applying to work with us, which you can find a bit further down.

It’s important that you read both policies to make sure you know all the ins and outs of how we’re using your data. They’re designed to work together, not override one another.

It’s always good for us to have up-to-date information on you, so please just get in touch with us if your situation ever changes, such as moving to a new house.

We will, of course, let you know if we make any changes to our privacy policy.

We thought it was important to mention that there are certain details (like your name, address and telephone number) that we need from you before you can do things like purchase one of our designs from us. Without that information, we won’t be able to go ahead for the obvious reasons.

Another important thing to note is that we’ll sometimes include links on our website to another brand’s website. They may collect and use your data in a different way, so it’s a good idea to take a look at their privacy policy too, just in case.

Who we are

We are operated by and within a fairly small team here, run under the company name of Parker and Howley Ltd – where we manage our website and HQ (including our head office, warehouse and bespoke/refinishing departments). We have one central privacy policy that covers everything.

Our contact details are as follows:

Parker Howley & Co
Unit 10a
Bankfield business park
Mirfield WF14 9DQ

Email: [email protected]

The data we collect about you

So, what do we mean by ‘data’?

The list below gives you an idea of the sort of information we might have in our records:

  • Information about your identity – your first and last names and maiden name if you have one; address; username; marital status; title; date of birth and gender.
  • Your contact details – which also includes your delivery and billing addresses as well as your email address and telephone numbers.
  • The details of your bank account and credit or debit cards.
  • Information about the things you’ve bought from us and how you paid for them
  • The technical info – like your internet protocol (IP) address; your login information (your username and password); the type of browser you’re using to view our website and any plug-ins it might have; your computer’s time zone and location; and the type of device you’re looking at our website on (including its operating system and the technology that might be on it).
  • Information about how you use our website, services or designs, including the things you’ve shown an interest in.
  • Your preferences (like whether you want to receive our emails or subscribe to Stories).
  • Any feedback you’ve given us (on surveys or by getting in touch with us).
  • Whether you’ve entered any of our competitions or prize draws.
  • We might also collect something called ‘aggregated data’. That sounds fancy, but it’s basically just a summary of all (or many) of our customers’ data. It’s different to personal data because it can’t be used to identify you. For example, we might use the details of how you use our website together with the same details from all our other customers, to see how many of you are using a particular feature. The thing to know is that aggregated data doesn’t usually fall under our privacy policy, but if we ever use it together with something that might identify you (like your name) then it will.

There are also certain types of information that we won’t ever collect (unless you’re applying to join our team – see below). These include your race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data.

How we collect it

One of the ways we access data is directly from you. You might fill in a form or get in touch with us by email, phone or post.

We also get data through other companies such as Google, who give us search engine data and analytics.

On top of that, we’re given information like your contact and bank details and the things you’ve bought from us from the people that provide us with payment and technical services.

There are also companies that we work with who collect information from public records (such as the census and electoral register), and we also do this ourselves. The details we get from these sources will be things like your name, address and date of birth.

The final area is data that’s automatically collected. This one applies to our website, which picks up on things like the type of internet browser you’re using and which pages you’ve visited. You can find out more about this in our cookie policy. We use four types of cookie:

  • Essential cookies: these make our website work as it should, like logging into secure areas of the site to enter payment information when you check out.
  • Analytical/performance cookies: we can recognise and count the number of people visiting our site as well as understanding how you use it with the help of these cookies. It’s how we can make improvements such as helping you find what you’re looking for more quickly.
  • Functionality cookies: these tell us that you’re somebody returning to our website so we can remember any preferences you’ve shared, like your choice of language or closest store.

Targeting cookies: the final sort of cookie tells us what pages you’ve visited on our website. We’ll use this information to make sure any advertising we show you is more relevant, based on what you’ve looked at before. The hope being, you won’t be shown anything generic.

What we use it for

  • To register you as our customer
  • To process your order and deliver it to you
  • To get in touch with you if we need to (like if we change our privacy policy, to ask for your feedback, or to see if you’d like to receive our emails – and sending them to you if you do)
  • To enter you into one of our prize draws or competitions, or so you can fill out a survey
  • To keep things running smoothly (to help with troubleshooting)
  • So we can show you things that are relevant to you (on our website and in our advertising), and recommend things you might be interested in
  • So we can improve our website, the services we offer and the things we make, and the experiences you have with us
  • We only use your data in ways that the law allows us to.

Most of the time we use it because we need to as part of our contract with you (every time you buy something from us, we enter into a ‘contract’); or because we have a legitimate interest which isn’t overridden by your rights; or because it’s our legal obligation.

If you’d like to know exactly what kind of data we use for each of these things, and the specific legal reasons why we use it, just get in touch. We’d be more than happy to fill you in.

We’ll also only use your data for what we collected it for, unless we think there’s something else we can use it for that’s relevant (like using your email address to confirm your order, and then to send you a survey). If we’d like to use it for an unrelated reason, we’ll let you know.

Who we’ll share it with and why

We’re not going to pass your information on to anyone and everyone. That’s not us! But we will share it with a handful of people for very good reasons.

Most of the time, we’ll pass it on to the companies we work with to get our jobs done. Such as when we use a courier to deliver your order.

We’ll also share it with Facebook, because then we can make sure you’re seeing adverts about stores near you, not the other side of the country.

Rest assured that the people we do choose to share your information with are just as trustworthy as we are and they’ll need to have assured us they’ll only ever use it legally.

Sharing data outside the EU

Whether the businesses we’re sharing it with are in the UK, the EU or elsewhere, we make sure the same rules apply, and they can only use it for what we’ve asked for. We also make sure that those that are outside the EU are in countries which have data protection laws that are just as good as the ones we have here in the UK and EU; or, that we have a contract with them that’s approved by the European Commission

How we keep your data safe

Keeping your information safe is very important to us, so we do everything we can to make sure that it won’t be lost, used or looked at without permission, changed or passed on. We’ve also done our best to make sure that we don’t get hacked and your information stolen, and if that did happen and it posed a risk to you, we’d let you know

Your data protection rights

Under data protection law, you have rights including:

  • Your right of access – You have the right to ask us for copies of your personal information.
  • Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
  • Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.
  • Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances.
  • Your right to object to processing – You have the the right to object to the processing of your personal information in certain circumstances.
  • Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.
  • You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at [email protected] or 0333 444 0406 if you wish to make a request.

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane

Helpline number: 0303 123 1113
ICO website:

How long we’ll hold on to it

We’ll only keep your data for as long as we need to. But, that said, we have to hold on to certain things – like your name, contact information and some bank details, and data on the things you’ve bought from us for six years after you gave them to us – because we legally have to.

Otherwise, the amount of time we’ll keep hold of it for depends on what type of data it is. If it’s something that’s sensitive (like your bank details) or if we know a lot about you, we’ll delete it sooner. You can find out more about how long we keep personal data for by getting in touch with us.

We should also mention that there are times when we’ll keep it but anonymise it – so no one can connect it to you.

You can also find details on what you can ask us to do with your data in the ‘Your legal rights’ section below.

Our recruitment policy

If you’re applying for a job with us, things are much the same, but there are a couple of extra points to bear in mind.

For starters, we’ll use your information in a few different ways:

  • So you can submit your CV.
  • To get in touch with you – whether that’s to answer your questions, invite you to an interview, or keep you up to date with what’s happening with your application. We’ll also share your details with the person you’d be working for so they can talk to you about your application too.
  • To let you know about any jobs that might be relevant to you in the future if you’re not successful this time.
  • To match your details to the positions we have available so we can find the right fit.
  • We might also share it when we need to:
    • With other companies who do things like check references and qualifications – but they’ll only ever use it legally and in the ways we’ve said they can.
    • And sometimes with the police (or another law enforcement agency) if they ask us to, which we legally need to do.
    • If you’d ever like to us delete your information or your CV, or would like a copy of the details we have for you, that’s absolutely fine. Just get in touch with us at [email protected]. We might ask you for proof of your identity though.

And, last but not least, there are a few things that you might tell us, but that we won’t take into account when we’re considering your application. That includes your gender, marital status, race, ethnic origin, nationality, national origin, disability, sexual orientation, religion or age. It’s called equal opportunities, and it’s something we wholeheartedly believe in.

Your legal rights

We’ve included your legal rights here too, because they’re an important part of our privacy policy. They’re a list of all the things you can ask us to do, under certain circumstances, with your data. You can find out more about when we can and can’t do these things by getting in touch.

You can ask us to:

  • Show you the information we have about you
  • Correct it
  • Delete or stop using it, or change the way we use it
  • You’re also always able to opt-out of receiving our marketing (like emails).

Just let us know if you’d like to do any of these things. You won’t have to pay anything, but if you ask us lots of times to do the same thing and it’s not something we’re required by law to do, then we might charge you a small fee or say no.

We’ll also need you to send us proof of your identity before we can go ahead – we wouldn’t want to pass your information on to the wrong person.

We’ll do what you’ve asked us to as quickly as we can – usually within a month – but sometimes things can take a bit longer. We’ll always keep you up to date though.

And that’s everything. We hope it all makes sense and if you’ve got any questions or concerns at all just get in touch.

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